Announcing RigorLabs

Your customers can help you 5x your revenue growth. You just have to know how to listen.

Friends, I am really excited to announce the launch of RigorLabs.com.

Two months ago we released the Frequency Group Product Intelligence Report to help people build better products. Thanks to everyone who helped with honest, critical feedback. The response was really encouraging and we learned quite a bit. So we’re going to spin a new company out of Frequency Group to address the opportunity.

Interest for this kind of service was clear and strong.

And it’s not a surprise. Forrester Research finds that customer experience leaders grow profits 5x faster than laggards. Deloitte reports that customer focused companies are 60% more profitable.

But it’s tough to get a consistent view of customer demand, unless you’re Google or Facebook with the ability to focus entire groups on product research. For most companies, product research is, at best, done by product managers with a million other things to do, and at worst is an afterthought.

Across the board, we’ve found that many, if not all companies building apps and websites for consumers can benefit in some way from having an external service to conduct studies and benchmark their customer demand. Benefits show up in better roadmaps, more confidence around new features and more clarity around user acquisition to name a few.

So RigorLabs is a pure research and analysis company, focused on bringing clarity to the question of product/market fit, and driving lower acquisition costs, greater user engagement and higher customer LTV.

We conduct the user conversations for you, summarize and analyze the feedback, and give you benchmarks so you can tell how your products progress over time. We measure your competitors so you know exactly where you stand. We also give you the raw data so you have the detail available if you want to go deep on your own.

If you’re interested in knowing more there are details at RigorLabs.com or hit me or Greg up.

Thanks,

Gerry